According to an Instagram poll, 96% of bloggers want and need to know how to create a professional media kit for their own blog. And who is a better person to teach you how than me – half blogger, half marketing manager?
Before you go, I want to remind you that we’re hosting Master Class: Influencer Marketing and I’m giving away 2 free cards, and 3 cards with 50% off regular price (pay 22,50KM instead of 45KM) so you can learn how to approach potential sponsors and clients. Hit me in DM (@nuclearglitter) or via email firstname.lastname@example.org to get your discount or participate in a giveaway.
WHAT IS MEDIA KIT?
In the blogging world, a media kit is a document that outlines the key facts and statistics about your blog and your social media accounts.
Every serious brand or advertiser will ask for your media kit before they decide to collaborate with you. Media kit lets them know everything they need to know about your blog and social media – from which topics you write about to how many followers you have.
Some bloggers include their prices and collaboration option in media kit, some use rate sheet (like me). If you want to do serious collabs with brands, you definitely need a media kit ready.
WHAT YOUR MEDIA KIT NEEDS?
1. A short biography about you and your blog. Brands want to know a little bit more about the person behind an email. Details like how old your blog is, what’s your niche, and other info are useful here.
You need to be personable! Brands like when they feel like they can relate and connect with you.
2. Graphics. Media kits include a lot of text. It’s always ideal to break it up with some photos of your previous collaborations.
Also, always include the photo of yourself and your blog’s logo. For profile photo, always use a headshot.
3. Statistics. Brands will want to know what kind of results they can expect from collaborating with you. Statistics give an indication of the size of your audience and your reach. Ideally, you will include your subscribers and followers (RSS, Social Media, Mail Chimp), monthly page views, monthly unique visitors and demographics (age, gender, location).
If you are a newbie blogger, you may not have big numbers to share, yet. But there is probably a growth that you could mention. For example: “in the past 30 days, my Instagram following grew by 300%”. That will show the brand that you are up and coming blogger/influencer.
4. Collaboration options. Here you’ll list all the ways that a brand can work with you. Basic options are Sponsored Posts, Giveaways, Sidebar Ads, Social Media Promotion, Product Reviews. You don’t have to include all the options, just include what you are interested in. You can also list prices next to each of these services so that they can see which ones fit their budget.
5. Testimonials. If you have successful campaigns behind you, you should consider listing them in your media kit. You can just share brand’s logo or case study, showing the results.
6. Contact. Always include contact info so the brand can easily reach out to you.
HOW TO CREATE A MEDIA KIT?
As I mentioned in my Instagram Story, I’m creating 2018. Media Kit for Nuclear Glitter and I decided to share the process with you. So, jump in and follow the steps and you’ll have your Media Kit in no time.
NOTE: You can use my template here , I made it public for y’all <3
PREPARE THE CONTENT
Before we get too crazy, we need to prepare all the content we need for Media Kit: from photos, background, icons, and logos, to statistics. Here is a list of things I prepared:
- Facebook Insights: Page Summary (1-month-old)
- Instagram Insights: Statistics and demographics
- Blog Insights: Blog overview, Blog referrals
- Pinterest analytics and Top Pin Impressions
- Profile photo + logo
- Collab photos
- Icons (Optional)
BUILDING MEDIA KIT
I’m using my best friend – Canva to create Media Kit. Click the link I attached and it will take you to Canva Media Kit templates. You can start from black – creating your own Media Kit, or pick your favorite template. Most of them are free, so you don’t need to purchase premium plan. However, I recommend, ’cause it’s cheap and super useful.
Once you decide what your media kit should look like, upload the content to your Canva folder. Everything else is drag and drop.
On the first page, you can get creative. I decided to go with a cover page, although my previous Media Kit doesn’t have one. I included the artwork Tea Gabela made for my blog, added my link and blog name. Kept it simple.
Page 2 includes the blog name and few collab shots (Canva filter: Nordic) for aesthetic sake – and to show brands my type of product photographs.
Underneath it, I added a short bio about my blog and myself, to let them know who is behind Nuclear Glitter.
I also included contact information and ID name on Instagram, Facebook, Google+ and Pinterest.
I kept it as simple as possible.
This page is all about numbers and insights. In the first part, I wrote the number of unique blog visitors on weekly, monthly and annual basis.
I added audience insights using Google Analytics and Instagram Insights to get the real data. As you can see, I have influence in Bosnia and Herzegovina, USA, and Russia the most. After these top 3 countries, I have a small influence in Turkey and UK. My audience is 18-34 years old, and both men and women love me 😉
In the corner, I added my social platforms and number of fans. Shots under SM icons are shots of my Instagram Insights.
This one is dedicated totally to the brands I worked with. I uploaded logos of the brands I did collabs with.
There is no particular order, but I made sure every logo is black so it fits perfectly.
Make sure to include all brands you worked with. If you didn’t work with any brand or you have a small list, skip this step this time and, hopefully, you’ll have a nice list for next year.
The last, but not the least. It includes disclosure policy and collab and sponsorship options.
Make sure you let brands know what you want and DON’T want to do, so you avoid miscommunication.
I didn’t include the rate sheet in my media kit, because I divide these two documents and send rate sheet per request (it’s not public on my blog).
Once you’re finished with drag and dropping, download the PDF and upload it to your website.
That’s all folks!
(It takes time to make it look decent, but it’s super easy task).
Let me know if you make one and what’s next you want me to talk about .